Robert Half The Creative Group Email CRM Specialist in Miami, Florida

The Email CRM Specialist will be responsible for providing ongoing support to online and store-centered email and CRM customer marketing efforts. Reporting to the CRM Manager, this person will collaborate with key stakeholders to ensure marketing campaign quality and compliance. The position will be expected to leverage data to make informed decisions, taking a proactive and creative approach to increasing the ROI of this channel. * If interested please send your updated resume to jonathan.leighton@creativegroup.com *

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Req ID: 01020-9501195572

Functional Role: Mktg/Comm Specialist

Country: USA

State: FL

City: Miami

Postal Code: 33172

Compensation: $48,000.00 to $650,000.00 per year

Requirements: RESPONSIBILITIES: ? Analyze performance metrics of deployed, trackable, campaigns, email and other related efforts. ? Monitor and maintain key channel metrics, including response rate, deliverability rate, and unsubscribe rate. ? Influence and execute company A/B testing strategies, as well as segmentation strategies. ? Provide "lessons learned" reports, including actionable next steps that will improve the channel. ? Work with design and coding to ensure that campaigns render properly on desktop and mobile. ? Partner with key stakeholders to support and enhance all marketing, triggered, and segmented email programs. ? Contribute to broader CRM and digital marketing efforts, including our loyalty program. * If interested please send your updated resume to jonathan.leighton@creativegroup.com *