Kforce Marketing Analyst in Boca Raton, Florida

Kforce has a client seeking a Marketing Analyst in Boca Raton, Florida (FL).Responsibilities:

  • Responsible for analytical support for the purpose of informing strategic initiatives across the company aimed at increasing revenue and maximizing ROI

  • Accountable for driving valuable fact-based and quantitative consumer insights from internal systems and to synthesize key findings which inform business and strategic marketing strategies

  • Excellent in critical thinking abilities to conduct a root cause analysis and executes statistical and mathematical solutions for business problems

  • 10 years of practical experience with Business analysis, Data extraction in SQL, Forecasting Techniques and data analytics

  • Strong mathematical background and experience with crunching large numbers and applying appropriate mathematical models to deliver insights

  • Experience in Marketing domain is a must - Working on campaign effectiveness, A/B Testing, Customer Journey, MMM Attribution, ROI and ROAS by marketing vehicle, customer retention strategies, cost of customer acquisition, cost of customer retention, Life time value, customer segmentation

  • Extensive experience in statistical analysis on large volumes of data to provide insights to business

  • Experience with but not limited to - T-tests, Exponential Smoothening, Time Series, Moving Average, ARIMA, SARIMA, Cluster Analysis, Principal Component Analysis, Linear and Non-Linear Regression

  • Experience with email campaigns and measurement of campaign effectiveness

  • Experience in email personalization (based on offer or content)

  • Experience working with third party data providers like DNB, Axciom, Infogroup to utilize firmograhic, phsycographic and demographic data

  • Experience working with digital channels like - Paid Search, Natural Search, PLA, Email, Affiliates, LIA

  • Experience in B2B business would be a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours